For a change, let’s put the conclusion of this post upfront:
If you want less competition, choose to do work that is hard to do
In general, the easier it is to do something, the more people you’ll find doing it. And the smaller the rewards will be.
Conversely, if something is hard to do, you’ll find very few people, if any, doing it. And the rewards will be bigger as well.
What looks harder in the beginning, proves to be the easier path in the long run.
In my next post, I will tell you about a traffic strategy that is hard to do. Which is why so few people do it. Of course, there are several thousand people doing it already, and you know about them very well. But what about the millions of other people with a web presence? They don’t do it, even though they know about it very well, because doing so is hard work.
And that is the reason why it’s such a good strategy if you want to beat the competition. And the reason for my next post will be to prod and poke you and make you at least consider using it.
Actually, the strategy that I just mentioned that I am going to reveal in my next post also doubles up as a great money-making strategy. And for the same reason (it’s hard work), very few people do it.
But of course, I am not going to leave you completely hanging in this post.
So here are a few examples of hard work that you can do to beat your competition:
- Create content SO awesome that no one else can come even close. Do some original thinking, some original research, share your experiences.
- Get links from sites/domains that are hard to get links from.
- Create videos and put them up on your pages, in addition to the textual content.
- Create illustrations/diagrams/drawings to help explain a point. Even screenshots and photos will do. But DO something extra.
- Whenever you write something (a review, a story, etc.), offer proof. For example, if you want to review a product that you endorse as an affiliate, prove that it works the way you claim it does. It doesn’t have to be you who used the products and benefited from it – it could be any one. Even a testimonial lifted from the merchant’s site is better than nothing.
And then, there is this thing that I am going to tell you about in my next post. I am willing to bet my last penny that you already know about it. But I am also willing to bet my last penny 100 bucks 10 bucks that you are not using it yet.
So watch this space for my next post. Or if you want, you can subscribe to my RSS feed by clicking the RSS button on the right side.
And if you have any more examples of how hard work can make a difference in your site’s results, please do share in the comments below.
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