Archive for category Keyword Research
Google’s Wonder Wheel
Posted by Rohit Sinha in Keyword Research on June 10, 2009
Here’s another cool tip, along the lines of using Google to come up with new ideas, described in this post:
http://www.sbi-mall.com/blog/how-to-use-google-to-come-up-with-new-ideas/
Please follow along with me in this exercise as I perform the steps.
Go to Google, and type one of your keywords. Could be your site concept keyword, or a tier 2 keyword, or whatever. Just type one, and see what happens.
On the left side of the results page, you will notice a link called “Show Options” just below the Google logo:
That’s the link you need to click. The one circled in red. Go ahead, do it. And I hope you are performing this little exercise for one of your own keywords.
(By the way, I don’t rank #1 for “plr articles”… yet. But watch me climb up the rankings soon, hehe. My site is plr-packs.com.)
Anyway, once you click that link, a menu will open up on the left side:
Click the link where the arrow points in the screenshot above.
Here’s what you will see now:
As you can see, Google shows you a “wheel” with all these “spokes” each pointing to a related keyword. Go ahead and click one of the keywords that interest you, to dig deeper. Don’t forget to take note of any keywords that you saw here first.
Upon clicking one of the keywords in the spokes, you get something like this:
As you can see, another wheel popped up from the spoke you clicked, displaying more spokes and more keywords. The original wheel with the keywords is now a bit faded, but you can still click one of the keywords if it catches your eye.
As you go on clicking from wheel to wheel, spoke to spoke, keyword to keyword, you can keep gathering more and more ideas for pages and keywords. Even niches.
And of course, on the right side of the wonder wheel, you see the regular search results for the keyword you are searching on.
This is a great way to build your list to supplement what the Brainstormer shows you. It’s not automated and cool like the Brainstormer, but it can still give you some great ideas in your keyword research.
And best of all, it gives you a peek inside the “brain” of Google’s algorithms. You can see what keywords are related to your niche, according to Google. You can also see what keywords are closely related to EACH OTHER (spokes on the same wheel). And you can shape your site’s structure using this information.
Google itself is telling us what it thinks about our site. Why not take a few minutes (or even hours) to listen? 
What do you think? Any other ways this data can be used?
How to use Google to come up with new ideas
Posted by Rohit Sinha in Keyword Research, Quick Tips on May 31, 2009
Disclosure: This is something that I did not think of myself, but read about it elsewhere. It’s SUCH an awesome tip that I must share with you.
Here are a few ways you can use Google to get content ideas, or even ideas for new niches.
Getting content ideas
Suppose your niche is “home decorating” and you are looking for a few ideas for articles. Note I said ideas, not keywords, which you would find using the Brainstormer. Once you have a few good ideas for content, you can always find a good matching keyword in your MKL or even brainstorm for a new one.
So here is how to do it:
Go to Google, and type “home decorating *” (without quotes). Note the asterisk. Now scan the results page, looking for phrases that jump out to you. Here are a few that I came up with:
- home decorating fabric
- home decorating tools
- home decorating styles
- affordable home decorating
- home decor products
- home decorating ideas
- green home decor
- home decor trends
- traditional home decor
- simple home decorating
- home decor tips
- home decorating service
- home decorating fanatics
- home decorating courses
- home decor items
- home decorating accessories
- home decorating software
- home decorating industry
- home decor stores
- home decorating and feng shui
I am sure I could find several more, but you get the idea. You can repeat the process for other keywords in your niche and build up a huge list of ideas for your next articles.
Finding new niches
You can use the above technique to find as many niches as you want by just applying a small twist to the technique.
Go to Google.com and search for “how to *” (without quotes). Once again, note the asterisks.
The sheer number of ideas you will get for niches will drive you crazy. You will find everything here – boring and mundane, technical and geeky.
More niches than you imagine… no change that. More niches than you CAN imagine!
And if you want to really go crazy, you can use phrases like:
- how to get rid of *
- how to avoid *
- how to get *
- how to find *
- how to create *
- how to get *
- how to prevent *
- how to stop *
And so on. You can come up with any number of phrases to feed into Google and get a huge list of niches. They don’t necessarily have to be “how to” related phrases. You can use anything you want. For example “how can i *”
One step further
If you input “how * [niche] *” in Google (without quotes, and replace [niche] with your own niche), you will get several more ideas.
Here’s what I found for our example of the home decorating niche.
I typed “how * home decorating *” in Google and got the following ideas:
- how fashionable home decor was influenced
- how to organize my home decor ideas
- how natural light affects home decor
- how bookcases help in home decoration
- home decorating specs
You can come up with even more ideas by using “what,” “why,” “when,” etc. instead of “how.”
One important point though: Always run the keywords/niches you come up by the Brainstormer. Sometimes a keyword may look promising, but have very few actual searches done for it.
With that said, why are you still here? Why not go and see what new keywords, content ideas or niche ideas you come up with?
If you like the ideas in this post, or came up with your own unique twist or related ideas, please add your comments below.
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